This post isn’t so much about what I have created, but more about what I have found when it comes to “Museum Mentality” and how it relates to the brand.
I feel like that we are running a creative marathon and can’t really stop, and when one is placed in a position where they need to motivate themselves regularly that means you have to find an element to keep you going.
Normally I am inspired by movies, music & interior design. When given the task to use “Museum Mentality” I had to kind of push outside of the box and try to find another form of inspiration which led to me doing random research on various artists. I snooped around on random art blogs and followed link after link to take a look at the websites and art they had. The artist that struck a chord with me & the Marlboro Sky brand was an Irish lady by the name of Louise Butler.
Her work is relatively well known in Europe and she seems to be moving over to the American lines. The exhibit she did called Journey to Nimbus really made me think of the Marlboro Sky brand. The colors she uses and the element of Sky and its relationship to Earth’s elements.
Take a look at her art & you will be able to see how it sort of ties together.
The main point of this post is that I tried something different and I was able to find something equally as inspiring.
When you buy a “pack” of Marlboro Sky e-cigarettes, in reality you are buying a charger box disguised as a run of the mill pack of cigarettes. Inside the box you will have somewhere between 1-3 rechargeable cigarettes.
This is very different compared to a normal pack of un-chargable cigarettes; the pack comes with about 20 cigarettes for your pleasure.
So what happens when you make the switch? What happens to the rest of the normal cigarettes when you buy a box Marlboro Sky cigarettes?
At some museums, specifically art museums, you see installations that feature a story or a segment of images that kind of go together. So here for this next post I will be telling you the story of “The Other Cigarettes”…
These are the cigarettes that you replaced with a pack of Marlboro sky. These are the cigarettes you neglected to smoke & now they roam around aimlessly trying to find a purpose. Here is there story….
Some cigarettes roamed to a coffee shop & tried to be a part of an espresso set in hopes that some coffee lover would find them to be a suitable thing to smoke while drinking their favorite brew.
One lone ranger tried to become a suitable hair-do for my dog, but alas…cigarettes are not proper hair accessories.
A few of the cigarettes hid out in a shoe collection in hopes of becoming a fashion accessory; to their dismay they were crushed as soon as the shoes were put on and they never reached their full fashion potential.
A few cigarettes tried to return to their roots in the ground and tried snuggling with this basil plant. Yet, tobacco and basil have nothing in common…leading for a shaky relationship.
There was one wise cigarette who decided to join a ghost, why? Ghosts, like blondes, apparently have more fun. Now he is blissfully scaring the shit out of people alongside his ghost friends.
All of these lost cigarettes end up with some sort of ending, happy or not. Also…if a ghost enters your house tonight, remember its the spirit of the cigarette trying to avenge all the wrong that the Marlboro Sky e-cigarette caused.
*the image of the skeleton was inspired by this Van Gogh image
There is a scene in Skyfall, the most recent James Bond flick, where Bond (played by Daniel Craig) is sitting in an art museum taking a few moments in, when Q comes along and sits a little to close for comfort. At that point in time, Bond does not know that this fellow who has sat terribly close to him is his new “Q” and is immediately turned off by his closeness, especially in an art museum.
That is one thing I like about museums, not just the VMFA, but all of them in general.
Every section of the museum is perfectly spaced out and each piece of art has it’s respective bubble. Not to mention there is an understanding of the other visitors space; if you are considerate you make sure to stand comfortably close to the artifact but not so close that you are disturbing the other person’s view, or their comfort for that matter. When walking through a museum you keep in mind your distance from other people and the flow of the exhibit.
Number one complaint about cigarette smokers is the fact that non-smokers end up inhaling your second hand smoke, which is very inconsiderate. As you breathe out your smoke leaves your bubble and enters somebody else’s bubble and in certain cases it is likely that the non-smoker does NOT want your haze in their vicinity.
It is like putting two contrastingly different paintings right next to each other, and when I say right next to each other I literally mean overlapping one another.
What if somebody had put the Rothko piece right next to the Monet piece? Not even leaving an inch of space? You would lose the quality of the pieces and not be able to enjoy them in their own elements (or historical era either).
Smoking a cigarette is like that; you as the smoker want to enjoy your cigarette (let’s say you are the Rothko painting) but you can’t really enjoy the quality or flavor of it because you know the person standing right next to you (they are the Monet piece) does not want any of your second-hand smoke near them, just like they don’t want your Rothko painting placed right near their Monet piece.
I think a good magazine ad would compare two sides; images of places where smoking a cigarette is inconsiderate and inappropriate & then the other side showing you smoking the Marlboro Sky cigarette in that exact same place except people don’t even notice it. For example, one could show somebody smoking on a crammed bus; everybody is repulsed by the smoke and a mother is shown holding her child as he coughs violently from inhaling all the second-hand smoke. The image beside it could show the exact same person in the same spot on the bus but instead of smoking a regular cigarette they are smoking a Marlboro Sky e-cigarette. The bus is peaceful and the child is smiling happily; the smoke vapor from the cigarette goes unnoticed and manages not to bother anybody.
The tag underneath could say something like “be considerate, to yourself and to those around you.”
Automatically Marlboro Sky sort of becomes the good-samaritan of cigarette smokers.