This post ties into my idea that I had discussed earlier about Marlboro creating travel guides & also creating a “Thank You for Smoking” guide, which imitates Jaguar’s Great Drives.
So for this installation I went on a very long adventure…in the countryside (clearly it took more than 45 minutes of effort to get out here). Now I chose to go out into the middle of bumfuck to prove a point; one would not really take a normal cigarette out to a heavily forested area. Cigarette butts run the risk of not fully going out & catching the rest of nature on fire. Now we have “fire-safe” cigarettes but those aren’t foolproof and not to mention, if you leave your cigarette butt out in the wild I am sure one of Mother Nature’s creatures would snack on it. Leaving the poor animal with a nicotine kick.
My goal is to show that the Marlboro Sky cigarette is not only safer for you, but it also is safe for nature and the atmosphere surrounding you. Birds don’t have to stuff their lungs while they inhale your heavy smoke.
Not to mention, the countryside is home to people who ride horses…who else rides horses? COWBOYS. It is a sort of spin on “Marlboro Country.” So we touch base with the original Marlboro idea but we don’t get too carried away with it, I am not going to take you to a honky tonk but I will most certainly take you for an adventure where you can enjoy your cigarette while staring at the beautiful rugged mountains.
This estate is filled with many manor homes that span from the late 1700’s up until the 1930’s. Because of the age of these buildings most of them do not allow indoor cigarette smoking, they also do not allow outdoor smoking because the cigarette butts will harm the environment. One thing it does say though? Electronic cigarettes allowed regardless. People who stay here at the estate must sign a compliancy form agreeing to the terms of the grounds, and there is a section that discusses smoking and the type of cigarettes allowed. Marlboro Sky smokers would thrive here.
One could leave their little rental manor and head over to the garden to pick morning strawberries while enjoying a Marlboro Sky cigarette. Even my dog approved of the place (only because of the strawberry patch).
What really makes Goodstone unique and tie into the Marlboro Sky cigarette is the fact that is a place that our clients would like. You can easily imagine a cleaned up rebel taking their time here on the farm. Which is what Marlboro Sky essentially is when compared to the Marlboro classic cigarettes. Marlboro Sky is the refined rebel who still keeps up with all the things that go under the category of Americana, but yet holds keeps it up with a newer and more streamlined sense of adventure.
I think it is also important to show our clients that technology is actually not hindering nature, in this case, it is helping keep it clean.