21. Placement of objects & how they affect your personal space

There is a scene in Skyfall, the most recent James Bond flick, where Bond (played by Daniel Craig) is sitting in an art museum taking a few moments in, when Q comes along and sits a little to close for comfort. At that point in time, Bond does not know that this fellow who has sat terribly close to him is his new “Q” and is immediately turned off by his closeness, especially in an art museum.

That is one thing I like about museums, not just the VMFA, but all of them in general.
Every section of the museum is perfectly spaced out and each piece of art has it’s respective bubble. Not to mention there is an understanding of the other visitors space; if you are considerate you make sure to stand comfortably close to the artifact but not so close that you are disturbing the other person’s view, or their comfort for that matter. When walking through a museum you keep in mind your distance from other people and the flow of the exhibit.

Number one complaint about cigarette smokers is the fact that non-smokers end up inhaling your second hand smoke, which is very inconsiderate. As you breathe out your smoke leaves your bubble and enters somebody else’s bubble and in certain cases it is likely that the non-smoker does NOT want your haze in their vicinity.
It is like putting two contrastingly different paintings right next to each other, and when I say right next to each other I literally mean overlapping one another.
What if somebody had put the Rothko piece right next to the Monet piece? Not even leaving an inch of space? You would lose the quality of the pieces and not be able to enjoy them in their own elements (or historical era either).

Smoking a cigarette is like that; you as the smoker want to enjoy your cigarette (let’s say you are the Rothko painting) but you can’t really enjoy the quality or flavor of it because you know the person standing right next to you (they are the Monet piece) does not want any of your second-hand smoke near them, just like they don’t want your Rothko painting placed right near their Monet piece.

I think a good magazine ad would compare two sides; images of places where smoking a cigarette is inconsiderate and inappropriate & then the other side showing you smoking the Marlboro Sky cigarette in that exact same place except people don’t even notice it. For example, one could show somebody smoking on a crammed bus; everybody is repulsed by the smoke and a mother is shown holding her child as he coughs violently from inhaling all the second-hand smoke. The image beside it could show the exact same person in the same spot on the bus but instead of smoking a regular cigarette they are smoking a Marlboro Sky e-cigarette. The bus is peaceful and the child is smiling happily; the smoke vapor from the cigarette goes unnoticed and manages not to bother anybody.
The tag underneath could say something like “be considerate, to yourself and to those around you.”
Automatically Marlboro Sky sort of becomes the good-samaritan of cigarette smokers.

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One thought on “21. Placement of objects & how they affect your personal space

  1. I think the thinking here is great. I know smokers tend to annoying the %@!# out of me. But rather than being derogatory to cigarettes by making a comparison, maybe you could just show the “Sky” side. It’d be subtle and may not be as obvious/effective, but the subliminal message of “Sky doesn’t make people hate you” would be there; and Phillip Morris wouldn’t be taking a direct shot at another one of their products.

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