16. Healthy? Sure

When it came to putting together similes and metaphors for Marlboro Sky e-cigarettes I had a bit of a hard time coming up with something of quality. Yeah, I did have a few good ones but they were kind of cheesy. I just didn’t know which direction to go in except well…
Remember how we discussed failure and how it’s okay?
So this time I decided to fail & come up with a comparison so bad that it will blow you away!(pun intended)
Richard Simmons
So after reading this you probably are thinking to yourself, “how did I end up in this horrible place?”…let me tell you, it all began by being healthy.
I was trying to figure out how I could connect the dots between making a cigarette seem healthy, so no better way to do that than by hiring a health spokesperson to push the brand forward into a new direction. The great thing about health fanatics is that they seem to have this ever-present excitable energy to them, everything is awesome and makes you want to scream at the other person and tell them how awesome they are. Why do you think personal trainers spend all their time yelling at their clients?
‘CAUSE THEY ESSITED!!!!
With that in mind, it seemed like the perfect choice to place the ultimate health & workout guru at the forefront of the Marlboro Sky brand…Richard Simmons.
This little muscular man will be screaming his way & riling up thousands to even millions of people to the stores to buy the Marlboro Sky cigarettes. All these people will by the product in hopes of feeling as excited about life as Simmons does!
But we all know that it takes more than a cigarette to do that…but SHHHH! The masses don’t need to know that, all they need to know is that our cigarette is a vital part of their happiness.
Just try to picture it, Richard Simmons shimmy-ing violently at the camera screaming in between each intense breath…
“NOW GET MOVING BABY. MOVE ON RIGHT TO THE DRUGSTORE AND YOU BUY YOURSELF THAT MARLBORO SKY CIGARETTE. DO YOURSELF A FAVOR, YOU DESERVE IT. THAT’S RIGHT YOU ARE BECOMING MIGHTY!”

Aren’t we all mighty Richard? If you’re not, now you can be thanks to Marlboro Sky e-cigarettes.

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One thought on “16. Healthy? Sure

  1. Argggh, that photo! MY EYES ARE BLEEDING!

    But in all seriousness, this is hilarious! I don’t know if it’s totally tying back to that cowboy/rebel aspect of Marlboro, but I don’t think it really matters in this context. Or maybe you could plop a cowboy hat onto Simmons’ head. That could work.

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