This post isn’t so much about what I have created, but more about what I have found when it comes to “Museum Mentality” and how it relates to the brand.
I feel like that we are running a creative marathon and can’t really stop, and when one is placed in a position where they need to motivate themselves regularly that means you have to find an element to keep you going.
Normally I am inspired by movies, music & interior design. When given the task to use “Museum Mentality” I had to kind of push outside of the box and try to find another form of inspiration which led to me doing random research on various artists. I snooped around on random art blogs and followed link after link to take a look at the websites and art they had. The artist that struck a chord with me & the Marlboro Sky brand was an Irish lady by the name of Louise Butler.
Her work is relatively well known in Europe and she seems to be moving over to the American lines. The exhibit she did called Journey to Nimbus really made me think of the Marlboro Sky brand. The colors she uses and the element of Sky and its relationship to Earth’s elements.
Take a look at her art & you will be able to see how it sort of ties together.
The main point of this post is that I tried something different and I was able to find something equally as inspiring.
When you buy a “pack” of Marlboro Sky e-cigarettes, in reality you are buying a charger box disguised as a run of the mill pack of cigarettes. Inside the box you will have somewhere between 1-3 rechargeable cigarettes.
This is very different compared to a normal pack of un-chargable cigarettes; the pack comes with about 20 cigarettes for your pleasure.
So what happens when you make the switch? What happens to the rest of the normal cigarettes when you buy a box Marlboro Sky cigarettes?
At some museums, specifically art museums, you see installations that feature a story or a segment of images that kind of go together. So here for this next post I will be telling you the story of “The Other Cigarettes”…
These are the cigarettes that you replaced with a pack of Marlboro sky. These are the cigarettes you neglected to smoke & now they roam around aimlessly trying to find a purpose. Here is there story….
Some cigarettes roamed to a coffee shop & tried to be a part of an espresso set in hopes that some coffee lover would find them to be a suitable thing to smoke while drinking their favorite brew.
One lone ranger tried to become a suitable hair-do for my dog, but alas…cigarettes are not proper hair accessories.
A few of the cigarettes hid out in a shoe collection in hopes of becoming a fashion accessory; to their dismay they were crushed as soon as the shoes were put on and they never reached their full fashion potential.
A few cigarettes tried to return to their roots in the ground and tried snuggling with this basil plant. Yet, tobacco and basil have nothing in common…leading for a shaky relationship.
There was one wise cigarette who decided to join a ghost, why? Ghosts, like blondes, apparently have more fun. Now he is blissfully scaring the shit out of people alongside his ghost friends.
All of these lost cigarettes end up with some sort of ending, happy or not. Also…if a ghost enters your house tonight, remember its the spirit of the cigarette trying to avenge all the wrong that the Marlboro Sky e-cigarette caused.
*the image of the skeleton was inspired by this Van Gogh image
There is a scene in Skyfall, the most recent James Bond flick, where Bond (played by Daniel Craig) is sitting in an art museum taking a few moments in, when Q comes along and sits a little to close for comfort. At that point in time, Bond does not know that this fellow who has sat terribly close to him is his new “Q” and is immediately turned off by his closeness, especially in an art museum.
That is one thing I like about museums, not just the VMFA, but all of them in general.
Every section of the museum is perfectly spaced out and each piece of art has it’s respective bubble. Not to mention there is an understanding of the other visitors space; if you are considerate you make sure to stand comfortably close to the artifact but not so close that you are disturbing the other person’s view, or their comfort for that matter. When walking through a museum you keep in mind your distance from other people and the flow of the exhibit.
Number one complaint about cigarette smokers is the fact that non-smokers end up inhaling your second hand smoke, which is very inconsiderate. As you breathe out your smoke leaves your bubble and enters somebody else’s bubble and in certain cases it is likely that the non-smoker does NOT want your haze in their vicinity.
It is like putting two contrastingly different paintings right next to each other, and when I say right next to each other I literally mean overlapping one another.
What if somebody had put the Rothko piece right next to the Monet piece? Not even leaving an inch of space? You would lose the quality of the pieces and not be able to enjoy them in their own elements (or historical era either).
Smoking a cigarette is like that; you as the smoker want to enjoy your cigarette (let’s say you are the Rothko painting) but you can’t really enjoy the quality or flavor of it because you know the person standing right next to you (they are the Monet piece) does not want any of your second-hand smoke near them, just like they don’t want your Rothko painting placed right near their Monet piece.
I think a good magazine ad would compare two sides; images of places where smoking a cigarette is inconsiderate and inappropriate & then the other side showing you smoking the Marlboro Sky cigarette in that exact same place except people don’t even notice it. For example, one could show somebody smoking on a crammed bus; everybody is repulsed by the smoke and a mother is shown holding her child as he coughs violently from inhaling all the second-hand smoke. The image beside it could show the exact same person in the same spot on the bus but instead of smoking a regular cigarette they are smoking a Marlboro Sky e-cigarette. The bus is peaceful and the child is smiling happily; the smoke vapor from the cigarette goes unnoticed and manages not to bother anybody.
The tag underneath could say something like “be considerate, to yourself and to those around you.”
Automatically Marlboro Sky sort of becomes the good-samaritan of cigarette smokers.
So if you follow Jaguar on Facebook or any of their other social networking sites/blogs every couple of weeks they come out with a segment called “Great Drives.”
These segments take you to various parts of the world & show you how wonderful their roads are for your Jaguar to grace. From Big Bend National Park, Texas to the winding back roads up in the Italian Mountains, Jaguar has got all the “Great Drives” in the world covered.
I really like this idea & in my earlier posts I mentioned how cigarettes and cars have a lot of similarities in the sense that they go with a certain image of a person and their lifestyle.
So my take on “Great Drives” would be to give our clients great places to smoke. Granted, most places in the world are no longer smoker-friendly and it is harder to find areas to sit down and enjoy a generic cigarette but an e-cigarette? That is a completely different story. It is an item that will let you get away with smoking virtually anywhere.
So for the first segment of Marlboro Country we take you to the VMFA garden. This is just my first post for the segment so I hope to let this segment evolve & find more elaborate places. The VMFA is a good start and it is truly a lovely place to enjoy your clean Marlboro Sky e-cigarette.
I know we are supposed to create something that involves the Marlboro Sky e-cigarette brand, but this one I felt was necessary to post…
So I found this piece by Pablo Picasso & it features a woman wearing a blue scarf. I was immediately drawn to it because it features a few of the colors I would associate with the brand, namely, the blue in the scarf.
After sitting down for a while & trying to figure out how I could use this image to relate to the brand I realized…the lady in the painting kind of resembles my dog.
No I am not joking, my dog & this lady happen to wear similar fashions. So I decided to be-dazzle my dog with a scarf. I could not find a blue scarf so I decided to just use this red one. I know it isn’t the same color but it creates the same sort of effect.
Alright, it is not spot on but I am sure you get the gist of it. My dog kept wiggling in dismay towards me, but put both images together and you have a very bizarre coincidence.
I guess this painting was not as inspiring as I hoped it would have been. Also, now my dog hates me for wrapping her narrow head into a bonnet & propping her up like a human. Oh well, when it comes to this piece it’s as inspiring as I think it is going to get.
At least I made a connection, right? (insert nervous laugh here)
While at the VMFA, not only did I arrive fashionably late & get heckled by security to leave my tea at the door, but I also did some meditating in the garden area. I was inspired by the little garden area that the VMFA has & I enjoy attending the yoga classes they have up there. I took a few moments to observe the garden and one thing that really struck a chord with me were the juxtaposing elements of the design. You had these free flowing elements, such as the plants and the water, confined to the square, minimal and precise design of the patio area.
What really stuck with me was how the water flowed down the dark square stones. To be honest, all the square edges reminded me of cigarette packs and their boxy shape.
I have yet to come up with a design for the Marlboro Sky e-cigarette box, I already have a design for the cigarette itself, but nothing yet for the box. So for my next project I decided to kind of make my own sort of art installation. In this case I wanted to show how the cigarette box evolves into it’s new elements of design.
I start by showing the pack of cigarettes that is most synonymous with the brand. The square pack is being over taken by the new color it is about to become; black
The next installment shows the new pack, overtaken by the color, with two new colors melting over it. These new colors are the gold and blue in which I intend to be using in the design that I come up with.
To create this set of images it actually took longer than one might think, I had two separate cigarette boxes. I had to paint on black and let it dry completely & then the tricky part was the lighting and the angles. I had to make sure the paint slowly fell off the boxes and flowed like the water in the garden.
The cigarette boxes represent the flat planes & square design elements we saw in the garden. The colors of the paint melting on to the packs of cigarettes represents the more free flowing elements of the garden; the water and the plants. The plants and water, like the paint on the boxes, can grow & extend in any direction they wish to.
The most infamous cigarette smokers on this planet have to be models, I mean we basically keep the cigarette business alive. One usually imagines a model smoking, whether they smoke cigarettes in real life or if they just are photographed smoking one. Nothing is more iconic than the image of a fashion model smoking while getting her hair & makeup done or a group of fashion models standing outside smoking cigarettes before or after a runway show.
This week’s honorary smokers are models and their drink will be called, The Vogue.
How to make “The Vogue”
you will need…
– Cointreau or Grand Gala
– Vodka of your choice
– Champagne of your choice
– fresh lime juice
– a splash of cranberry
First order of business would be to place ice into a cocktail shaker. Then pour 1 oz of Grand Gala or Cointreau into a cocktail shaker, for this recipe I personally would prefer to use Grand Gala since it is much sweeter than the Cointreau, the flavor is more candy-like. Then measure out 2 ounces of vodka, choose whichever brand pleases you (I have no preference since I think all vodkas taste relatively the same). Add as much cranberry juice as you please, but I would suggest not too much since we will be adding champagne to the drink later.
Then slice a lime in half & juice it, whether you keep the pulp or not is up to you. I always prefer to use fresh ingredients, especially in a recipe like this one.
After adding everything into the cocktail mixer, shake vigorously and then strain into a martini glass. Do not pour the ice into the drink because it will numb the flavors out.
After pouring mixture into the martini glass, add champagne. As I mentioned earlier, the less cranberry juice you put in, the more champagne you will want to use & vice versa. After adding champagne adorn the drink with a ribbon of lime and serve this refreshing drink up!
Be careful with this recipe! The Vogue is as light and good looking as the supermodels who inspired it but actually carries enough liquor to put you to sleep.
Enjoy this one while you flip through the magazine of it’s namesake and enjoy your Marlboro Sky cigarette.
*credit to actor Ian J. Stearns who helped to create & perfect this original cocktail recipe